Why linerless labels might be an opportunity for innovation
One of the exciting aspects of adhesive innovation is giving converters and manufacturers the opportunity to create need where it didn’t exist before. Twenty years ago, for example, who knew that we needed wall decals that we can reposition multiple times to enable us to transform the look of our living space? This is just one of many products making use of microsphere adhesive technology. And it doesn’t stop there. Another relatively new pressure sensitive market is linerless labels, a market estimated to grow at CAGR 4.6% between 2017 and 2023. A wide range of businesses are now choosing linerless labels as a conduit to improve their sustainability and competitive edge. It’s really exciting how businesses are exploring the potential of microsphere adhesive technology. 
How microsphere adhesive technology works
Before we explore the potential of this adhesive technology, let’s first go into detail to what it is and how it works. Microspheres are tiny spherical particles that get their shape during the polymerization process. When a microsphere adhesive dries, it forms a discontinuous bonding film, where contact is limited to just the tops of those spheres.
This means it can be peeled away and stuck back down multiple times, leaving no residue behind. Non-microsphere adhesive technology, on the other hand, flows into full contact with the substrate surface, forming a continuous bonding film which builds up peel strength over time. This makes the substrate harder to remove, and doing so can damage the surface underneath. 
Perfect for many everyday applications
Microsphere adhesive technology is suitable for a wide range of applications including sticky notes, wall and window decals, graphics and wallpapers, consumer advertising (e.g. banners in shop windows) and, of course, linerless labels.
Linerless labels – the benefits
As you would expect from the name, linerless labels are pressure sensitive labels but without the silicone release liner – the backing paper from which you peel a label before sticking it on to something else. Microsphere technology makes linerless labels possible and, as it is a water-based adhesive solution, it is easy to integrate into existing water-based coating lines. 
Linerless labels are increasingly being used in many everyday activities such as labels on takeaway coffee cups and containers, logistics labels for shipping, printed supermarket labels for fresh produce and workflow labels in service or repair industries.
A more sustainable solution
Their growing popularity is partly due to the environmental and cost benefits they offer compared to their lined label counterparts. As they don’t have a liner, they take up less space and this means you can fit more labels on a roll – about 40% more per roll. This means you don’t need to replace the rolls on your production line as often and can run labelling lines faster. It also means you can reduce both storage space and shipping costs. And because you are not throwing away all the leftover liners, you are significantly reducing the amount of waste you generate and send to landfill. Add these benefits together and you are actively looking at a labelling solution that is more environmentally friendly than labels with silicon release liners.